Social Media is likely new in your business vocabulary. You may be wondering, "what does this phrase actually mean and why is it important for my business?" "And what differs of traditional media social media?" It has changed the face of advertising and new opportunities have arisen. We are now advertising and networking in a different social form (rather than to the masses through television, radio or print), called "social". The three legs of current social media for businesses or professionals are: twitter, Facebook and LinkedIn. I will discuss how companies can use these sites to gain exposure and build relationships.
1) What should my business on Twitter be? A reason for your business on Twitter is to put your name in front of others on a daily basis. Twitter is for those who have a message to share and as a base to see that message on a daily basis a number of readers. For example, authors and consultants can share tips and knowledge to help them gain credibility and put your name in front of his followers regularly. Organizations and charities can share information about upcoming events and fundraising. Store retailers can announce upcoming auctions and special. It can offer a discount on their products for all your Twitter followers. Send links to your Web site for your event or your YouTube video ads. Note that tweets can be only 140 characters. If you want to include a URL address long in your tweet, use TinyURL.com to link the condensate. Accumulation of the number of followers you have and the number of people that are following - this will help you establish credibility. Create a name appropriate (and short) account and understand that it has already had many names. This name will become its URL. Your profile and your tweets can be made public or private by adjusting the settings. Configure your profile to private allows you to approve or reject each person that would like to follow you. Otherwise, anyone who would like to follow your tweets you can do so.
(2) What should my business on Facebook be? Compilation of "fans" is the way to publicize your business and allows you to collect a base of people that supports it. All fans will have your company name appears on your profile. Fans can also send comments on the page which is a way to contact you or give feedback about their services. If you have an ice cream shop, it would be beneficial to have people in your community become fan of your shop. Can also send comments about how much they like ice cream - excellent advertising you do not need to do something! This will create a "buzz" that can be achieved only a social media site. You can also create a group for your company and invite your friends and colleagues to join. You can send messages with announcements of events or special offers. Note: Keep a personal page is also a good way to keep in touch with your business contacts and get references. For those who were at the University for the arrival of Facebook (when it was only open to students with a.edu e-mail account), who wish to keep it as a personal account to share pictures and messages with friends and not use it for purposes of professional networks. In this case, LinkedIn is the perfect alternative.
(3) Why should I be on LinkedIn? All professionals must have a LinkedIn profile. It is your resume online, showing its current position, previous positions, interventions by the community, awards, education and the image. (Note that it is not necessary to expose information in all these categories). Build the network within the community of LinkedIn by adding "connections". In most cases, your profile will be the first item that is displayed when your name is spelled in a Google search. They have a LinkedIn profile establish its credibility, show professionalism and allow connections to obtain additional information about you. There are many other beneficial features such as state updates that allow you to publish what is underway at the time. This puts you in touch with their connections so that otherwise might not experience. You can also ask the connections to write a recommendation that appears in your profile. This is a big bonus is free for your own personal brand advertising. You can also create a group for your business or cause in LinkedIn and invite others to join. Posting and sending advertisements updates are a great way to stay connected and transmit information to the members of the group. You can also poll some idea group or start a discussion on a topic thread. LinkedIn provides many options for the professional user.
Social media accounts of contributing to its reputation online - make yours positive. Be creative, get and stay connected!
Kim Jehn is PRISM Business Advisors located in large Cincinnati marketing strategist. As the main anchor to work SMART, not hard! Program, teaches workshops both locally and nationally. She has five years experience in marketing and business development.
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