If you could find a way to navigate through the maze of social media and social networking sites and use them to promote your business online, would you try them? Most people would like, but the sheer volume of sites can be intimidating. In this article shall be share the results of a survey online social media and social networking site users, and why these people use each site.
Sites mentioned were: Ryze, Twitter, Facebook, LinkedIn, Plurk, YouTube, TubeMogul, Blip.TV, Flickr, FriendFeed, Utterli, StumbleUpon, TrafficGuyser, Ecademy, Xing, SocialMedian and MySpace. For the sake of the time, we will focus on sites that several people use and were free.
1) Twitter (statistics): was the winner with the most people using. Not only is the tool simpler and less threatening to use, has many other ramifications that can make easier the use. There are twitter-based sites that let you load video (Twiddeo) and images (TwitPic) and post it on Twitter. You can search through jobs (search.twitter) and (Twellow) people and search topics and experts to follow.
That people likes most about Twitter is how short positions are and how clean interface. There are really only two things to do: write a post and read articles from other people. Only type 140 characters, so you don't have to panic about what to write envelope - will make almost any nugget of information. You can also respond to "tweets other people" and participate in discussions.
Above all, people like the immediacy of Twitter. You can view up to the second is doing around the world are watching. For someone like me, that works virtually and rarely go to others, helps me feel less isolated and more connected. Twitter I recommend to all my clients and newbies especially social, because it is the easiest media use and them connected to others immediately gets.
(2) (Facebook.com) Facebook: Facebook can be a little more intimidating. It has a lot of options and can be overwhelming for beginners. However, for people who is not afraid to venture in, or who are comfortable with the landscape online, this was the site of serious network # 1. Even distributes (reprint) all your posts on Twitter, which is very pleasant to kill two birds with one stone.
People mention learned much more about your business on Facebook than LinkedIn contacts. You can extract in Twitter Feed and their blog entries, so it offers more than a story of what is happening in your life (rather than limited to 140 characters only). You may also have so many friends "specific" as possible (considering that only now can continue up to 2,000 people on Twitter).
You can also create and join groups of Facebook, you can connect with people who have similar interests or which may be a potential target market. Avoid "bomber" type programs that enable contact with strangers 50 or 100 a day automatically - people will think it is spam, and can be blocked at the site.
(3) (LinkedIn.com) LinkedIn: LinkedIn was mentioned several times. Mentioned as a place where people were more professionally mentality, while other sites may be much more casual and talk about things other than business. I like LinkedIn for your responses - area you can post a question to enable everyone to respond or you can answer the question of another person. It is a great way to make visible and share their experience.
(4) YouTube (YouTube.com): Won for social media due to the volume of traffic site pure. However, just because it is posted on YouTube does not mean that a lot of people we are. They have many videos, the video may be just a drop in the bucket. So using good keywords when you post the video will help you attract people who might be interested in the topic.
(5) TubeMogul (TubeMogul.com): TubeMogul is a site that lets you upload a video once and then publish it to multiple sites video (including YouTube) at the same time. Personally, I found that it is the most powerful tool for online visibility. Many times, I will publish a video through TubeMogul and I am on the first page of Google the next morning for my keywords.
It is something similar to the TrafficGuyser, except that you don't have to pay $100 for use - TubeMogul is free. You need to register in other social media sites in order to publish them, but is definitely worth the penalty time to get it done.
(6) Ping.fm: I want to add ping.fm to this list, since many people are not aware of it. Similar to TubeMogul, allows you to send messages of text of 140 characters to multiple social networking sites at once. Once again, you need to register for individual social networking sites, but is worth the investment of time to do so. Post to Twitter, LinkedIn, Facebook, MySpace, WordPress blogs, Blogger blogs and more - all free.
(7) Utterli: I mention Utterli because it is the site easy to use audio only load. Everything else uses the video. Therefore if you have recordings of teleclass, podcasts, testimonies of audio, etc. and would like to publish them online, Utterli allows you to load it and grab an audio player to publish on its web site.
My recommendation for novices would be to start with Twitter to get your feet wet and see how social networks work. Then I would suggest that you register for ping.fm and other social networks that jobs sites. In this way, when you post something, hear visibility online rather than simply publish a site.
Then sign up for TubeMogul and begin to create short videos to post on their related sites - this will give you the assistance of incredible search engine ranking. Videos must not be fantasy or long. Simple, to the extent and filled with practical advice is the best type do. Use a video slideshow maker to turn a powerpoint into a video presentation, or use a webcam to share certain information.
Most importantly, just jump in and start using social media and social networking sites. They are the most efficient and least costly way to promote your business online.
Penny Haynes has served as consultant to Podcasting for a lifetime television for women and hosted international Podcasting online exposure. She is the designer shopping centre, which allows someone creating, loading and sending audio, video and images to social media social networking sites creating &. Try free software in http://www.CommercialCreationCenter.com
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